At BETTER SAFE INC., carrying on business as K.I.S.S. -- KIDS IDENTIFICATION SAFETY SOFTWARE (“KISS”) we are committed to protecting your privacy, and support a general policy of openness about how we collect, use and disclose your Personal Information (as defined below). BY VISITING THE KISS WEBSITE (the “Site”), BY DOWNLOADING THE KIDS IDENTIFICATION SAFETY SOFTWARE (the “Software”) OR BY REGISTERING YOUR COPY OF THE SOFTWARE VIA THE WEBSITE, YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN THIS STATEMENT AND OUR TERMS AND CONDITIONS OF SERVICE.

The purpose of this Privacy Statement is to inform you about KISS’s practices relating to the collection, use and disclosure of Personal Information that may be provided by you through access to, use of or downloading from the Site and/or registration of the Software.

Further, when you allow one of KISS’s trained representatives into your home to install the Software or when you download the Software from the Site to your home computer, you will be asked for certain Personal Information. Any information collected about your child, including your child’s fingerprints, either by one of our representatives or online, will be destroyed/deleted once the CD is created. If you register the Software, other than information as to the ages and number of children, we do not store your child’s information, or fingerprints in our databases, and our representatives do not keep copies of your child’s information or fingerprints after they collect it.

This Privacy Statement also explains how you can contact us if you have a question about, want to make a change to or delete any Personal Information that KISS may be holding about you or your children. We strongly recommend that you take the time to read this Privacy Statement and retain it for future reference.

Personal Information

Generally speaking, “Personal Information” means information about an identifiable individual.

What Personal Information We Collect

KISS collects Personal Information that you provide via the Site, to be used for the purposes identified to you at the time of collection. The Site provides information on the Software and related children’s safety issues, and allows parents to download the Software.

The Personal Information collected on the Site includes at least some of the following: contact information (such as name, address, e-mail address and telephone number), credit card information, number and ages of children.

How We Use Your Personal Information

Downloading of the Software

We collect your Personal Information in order to process Software download requests made on the Site. When you purchase the downloadable version of the Software (which includes in home set-up), we collect your contact information (including name, mailing address, phone numbers and e-mail address), the number and ages of your children and your credit card information for billing purposes.

Registration of the Software

You will have the option of registering your Software with us. During the registration process, certain information that you provide as part of the on-line contracting process (namely, your name, address, phone numbers and number and ages of children) will automatically be populated into the registration form. You will also be asked to provide your e-mail address as part of the registration process. KISS does not collect or store any information about your children other than the number of children and their ages.

When you register your Software, you will be indicating your consent to KISS’s use, from time to time, of your Personal Information for the following purposes:

• to remind you to update your child’s information;
• to offer you Software upgrades. If you choose to obtain a Software upgrade, the upgrade may or may not involve a further cost to you. In certain circumstances, obtaining an upgrade may involve a visit to your home by one of our representatives or a third-party agent, and with your consent this person may advise you about products or services that may be of interest to you. If you do not wish to have one of our representatives or a third party agent visit you, then alternative arrangements for the delivery of the upgrades will need to be made, which will vary depending on the features associated with each upgrade.
• to send you our newsletter; and
• to offer you, or to provide you with information about, other products or services that may be of interest to you from either KISS or third-parties.

As an added benefit of registering your Software, you will also be eligible to obtain the reward that is available for members of the KISS Network for information leading to the arrest and conviction of a person who unlawfully takes a child.

E-mail

The Site provides links for e-mail addresses that you may use to contact us directly with any questions or comments you may have about the Site, or about this Privacy Statement. Please note that e-mail sent over the Internet is not secure, and e-mail privacy cannot and will not be assured or guaranteed. E-mail and its contents are subject to your own risk and KISS cannot assume any responsibility for damages that are experienced through the use of e-mail.

Your comments and Personal Information sent using email may be stored for later use regarding improvements to the Site. KISS is interested in soliciting your feedback for implementing Site improvements. With your express consent, we may attribute your comments in our marketing materials, including press releases, testimonials, and other promotional materials.

Aggregate or “User Behaviour” Information

KISS does not collect information about individual user sessions; however, we use Internet tracking tools that are associated with standard Internet protocols and web-based systems for aggregate reporting. “Aggregate Information” is standard visitor traffic information collected by web servers, and it helps to establish overall web traffic patterns. This Aggregate Information does not identify you and thus generally does not constitute Personal Information. We use Aggregate Information to better design the Site. Aggregate report logs include such information as total number of visitors, most visited sections and peak traffic times. Log files are used for recording information, including: server provider IP addresses; browser versions; referring websites; search terms used; average number of pages requested; average duration of visit; and total visitor traffic.

Cookies

When you visit the Site, we collect certain web traffic information by placing a small text file called a “first-party session (single visit) cookie” in the browser directory of your computer’s hard drive. A cookie is a small piece of digital information that is stored by your computer’s browser when you enter a website and that can later be retrieved by the website. The cookie cannot be read by any website other than the one that set up the cookie. A cookie is generally used to enhance your browsing experience by identifying you as a repeat visitor and allowing us to personalize your use of the Site. Some browsers can be set to reject all cookies. If you choose to modify your browser in this manner, some pages of the Site may not function properly.

When We Disclose Your Personal Information

Except with your consent, or as otherwise described below, we will not disclose, sell, license, trade or rent your Personal Information to or with others.

KISS may share Personal Information with KISS distributors and other third parties engaged to assist us in providing services to you or to carry out one or more of the purposes described above. These distributors and service providers are prohibited from using your Personal Information for any purpose other than to provide this assistance and are required to protect Personal Information disclosed by KISS and to comply with the general privacy principles described in this Privacy Statement.

KISS reserves the right to disclose Personal Information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.

KISS also reserves the right to disclose and/or transfer Personal Information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of KISS or of any of the business or assets or shares of KISS or a division thereof in order for you to continue to receive the same products and services from the third party.

In addition, and with your consent, we may disclose your Personal Information to third party vendors that offer products and/or services that may be of interest to you. Whenever third parties are provided your Personal Information for secondary marketing purposes, they may use and treat your Personal Information in accordance with their respective privacy policies. We do not control and are not responsible for these other parties, their privacy policies or their use or treatment of your Personal Information. You should therefore carefully review all such third parties’ privacy policies. Once your Personal Information has been disclosed to a third party for marketing purposes, you may revoke your consent for that third party to continue to use your Personal Information at any time, but to do so you must communicate directly with the applicable third party. You can choose not to allow us to disclose your Personal Information to third party vendors for marketing purposes either by opting out (selecting “NO”) on the registration form or by contacting us as outlined below (see “Contacting Us”).

Knowledge and Consent

KISS collects Personal Information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your Personal Information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before it is used or disclosed (for example, when we want to use Personal Information for a purpose not previously identified).

The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the Personal Information and the reasonable expectations of the individual in the circumstances.

You may withdraw your consent to our use or disclosure of your Personal Information at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent, please contact Josh Chalom at 1-877-KISS-KIT or Helpdesk@kissyourkids.com or Josh@kissyourkids.com. We will inform you of the implications of withdrawing consent.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of Personal Information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.

How We Protect Your Personal Information

Registration Information

KISS makes commercially reasonable efforts to ensure that Personal Information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Access to your Personal Information is restricted to selected employees or representatives. In addition, KISS employs generally accepted information security techniques, such as firewalls, access control procedures and Secure Socket Layer Encryption, to protect Personal Information against loss and unauthorized access. The personal information collected and used in connection with the registration process will be stored in a registration profile database, which is contained on a secure server. KISS may, in the future, engage the services of a bonded third party data storage company to store the Personal Information.

Information About Your Child

For your privacy and safety, other than information as to the number and ages of your children, we do not store any of your child’s information or his/her fingerprints. Once the KISS Kit is processed, we give you the only CD containing all of your child’s information and fingerprints and then we delete all of the information from our system.

Any collection or use of Personal Information regarding your child, other than the number and ages of your children, requires your express consent. We obtain your express consent to collect your child’s Personal Information for creation of the KISS CD at the time you register your copy of the software.

If one of our representatives comes to your home to install the Software and process the KISS Kit, that representative may collect your child’s Personal Information (including his/her fingerprints) for the sole purpose of creating the CD. Our representatives do not retain your child’s Personal Information and/or fingerprints. All of our representatives are trained and have been submitted to a criminal background check.

Links to Third Party Sites

This website may offer links to other third party websites. You should be aware that operators of linked websites may also collect your Personal Information (including information generated through the use of cookies) when you link to their websites. KISS is not responsible for how such third parties collect, use or disclose your Personal Information, so it is important to familiarize yourself with their privacy policies before providing them with your Personal Information.

Retention and Storage of Your Personal Information

KISS retains your Personal Information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of our relationship with you.

Your Personal Information may be processed and stored outside of the province in which you reside and/or outside of Canada by us, an affiliate or an unaffiliated service provider for the purposes set out in this Privacy Statement and, under the laws of these other jurisdictions, in certain circumstances foreign courts, law enforcement agencies or regulatory agencies may be entitled to access your Personal Information.

Changes to this Privacy Statement

KISS approaches our communications on the Internet with respect for, and commitment to protecting, your privacy rights. KISS reserves the right to modify this Privacy Statement at any time without notice. The Privacy Statement posted at any time or from time to time via this website shall be deemed to be the Privacy Statement then in effect. Your continued use of the Site following the posting of the updated Privacy Statement constitutes your acceptance of the changes; however, KISS will treat your Personal Information in a manner consistent with the Privacy Statement under which it was collected, unless KISS has your consent to treat it otherwise.

Correcting or Updating Your Information

You can help us maintain the accuracy of your Personal Information by notifying us of any changes to this information. You may contact KISS as outlined below (see “Contacting Us”) to request access to, or to correct or update, your Personal Information.

Contacting Us

In the event that you have any questions about KISS’s Privacy Statement or if you have reason to believe that KISS may have failed to adhere to this Privacy Statement, you may contact us at:

Kids Identification Safety Software
120 Eglinton Ave. East Suite 200
Toronto, Ontario, M4P 1E2
Attention: Josh Chalom

Or call us at 1-877-KISS-KIT (547-7548).

Or send an e-mail to Helpdesk@kissyourkids.com, or Josh@kissyourkids.com.
Last modified: March, 2008.